As consumers we are all subject to various conflicts of interest with our suppliers and service providers, but we are probably not always aware of it. This is a situation where a company – say an insurance company – gains by successfully managing a claim for their customers, but may also be rewarded should they not make a payment. But those businesses that work to remove such conflicts of interest will build relationships on trust, and will ultimately be rewarded by retaining and gaining more customers: https://bit.ly/2CMSMdk