The introduction of GDPR last year has been challenging for most businesses, with companies such as Facebook, British Airways and Marriott in the spotlight for not adequately protecting customer data. But there is another consequence that businesses should be wary of as they run the risk of seriously damaging their customer experience and therefore the relationship too. It is imperative that all companies are in control of GDPR compliance and prepared for customers to exercise their consumer rights. https://bit.ly/2Ruq4C6