More and more people are using mobile devices to place orders or book excursions, but is your mobile website maximising your business return? Ask yourself who your customers are, what do they want from you and what’s the best way to deliver that. Then create a site to match. A mobile site should not be a minute version of your website, it must be fast, fun and easy to use. Have the right colour scheme with large font and simple buttons for easy navigation. And make the content and message clear.