Online retailer’s performance levels in key areas such as service and ease of purchase are struggling to improve year-on-year says new research. A survey of 250 retailers suggests a large number are not maximising conversion rates by providing an unsatisfactory customer experience. Customers named having to create an account prior to purchase and enduring multiple stages before even getting to the checkout as two factors for basket abandonments, yet 67% of online retailers enforce these steps. https://bit.ly/2AKr5R5